The Hollister logo is another logo that was designed for a clothing brand.  The logo was designed by Abercrombie and Fitch co. and has remained consistent in design since the brand was released. The color of the logo is usually maroon which represents happiness bravery and power.  The logo on the left is very similar to the design of the American Eagle Outfitters logo, with the bird at the top followed by the large text and smaller text below.  The designers shouldn't have put the large heavy font on top of the smaller font, and they probably should have used a similar san serif font for the font below the larger font. A lot of clothing stores have similar branding methods and the similarities between AEO and Hollister are quite evident.