The Baskin Robbins logo is creative, innovative and colorful, and the design is perfect for a business that sells ice cream. The newest logo which is on the far left was introduced in 2007 after the company decided to redo some of their branding. The company is well known for having 31 different flavors of ice cream and in the older logos the 31 stands out on its own.  I love that the designers found a creative new way to incorporate the 31 into the design without it standing out like a sore thumb.  The colors have remained similar through the years to help with logo recognition.  The current logo is to the point but still fun to look at, and the color choices work very well together as well.  While I am not usually a fan of putting font inside boxes or circles this is one case in which it works and still stays true to the original design.