Sunday, March 8, 2015

This logo is so simple but it still does a great job of showing the purpose of the business which it represents. Using a golf club as a bird was a great idea on the part of the designer. While the concept and design idea is very good, the typographical aspect fell by the wayside.  The font is just a simple San Serif font and while it may do the job, it could be better.  The larger, heavier font is sitting on top of the smaller font which also may take away from the design.  The logo might be made better if the font was placed differently.  The colors in this logo aren't very appealing, and while it is good that the designer only used two, he/she could have picked something slightly brighter and more welcoming. Despite the font and color choices, the logo is good and there are many different ways it could be broken up and used in advertising.   

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