For any movie lover, the DreamWorks logo is very recognizable even without the font.  This is the simple 2D version but DreamWorks designers have a knack for getting really creative with the logo when they put it in movies.  The Logo was an idea of Steven Spielburg's who commissioned a man named Robert hunt to create the logo.  Hunt's Son was used as a model for the boy sitting on the moon.  The DreamWorks Logo is one of my favorite logos because the design is creative and detailed.  The color that was chosen for this version of the logo works well because it is a little like the color of the night sky.  As the company has grown the logo has gone through a few changes. Usually it is seen with clouds surrounding it and even the font color has changed.  While all the changes may not help with logo recognition, this is doubtful due to the popularity of DreamWorks Studios.