Thursday, April 30, 2015


Flash Logo

The Flash is a superhero that was created in 1940 by Harry Lampert and is owned by DC comics.  The logo is very popular and recognizable among those who love comics or superheros. The logo shown here look like a a vector image of the original.  The bright colors used in the logo help with recognition.  I don't think the logo has changed since it was created in 1940 so this would also help with recognition as it has stayed consistent throughout the years. The colors are meant to represent bravery, speed, and optimism.

Info from -    http://famouslogos.net/flash-logo/
Baltimore Ravens Old Logo EvolutionBaltimore Ravens Logo

The Ravens logo is well known especially for anyone who lives in and around Baltimore.  The team itself was named after Edgar Allen Poe's poem "The Raven".  Not a lot of football teams have purple in their logo so the Raven's logo tends to be very memorable.  The logo that is currently being used was introduced in 1998 and has been in use ever since. The logo is both sharp in design and color which helps it to stand out.  A custom typeface was used for the logo and it matches the bird very well.

Info from - http://famouslogos.net/baltimore-ravens-logo/
FedEx Logo Old History
The Federal Express logo is very recognizable, at least in its current form.  I like the newer logo much more than the old and it seems everyone else does too, as the current logo has won some design awards.  The old logo was designed by Richard Runyon in 1973, and while there is movement in the design it lacks the appeal that the new one has. In 1994, Lindon Leader of Landor Associates designed the logo that is in use today. The colors for the "express" logo are blue and orange while the colors for FedEx ground are blue and green.  The colors for "corporation" are shown above.  It is nice that the colors remain consistent but still vary slightly depending on the department in the company. The arrow that is positioned between the Ex is a very good representation of the company, and it is great because once you know it is there you can't forget it.

Monday, March 23, 2015


One of the most recognizable logos ever created, the Apple logo has undergone some changes since its first variation.  The first Apple logo was created by Ronald Wayne.  The logo went from a highly detailed and somewhat old fashioned design to the far more simplified version which is more familiar to you and I.  This new and colorful logo was created by Rob Janoff and the bands of color were meant to represent the use of colors in information technology.  Finally the logo was altered to the variation that we see nowadays.  The logo has gone through a few changes but with the exception of the first logo, the design has remained fairly consistent.  I like that the new design has a slight 3D look to it, and while I am usually a fan of things that are very colorful, I actually like the more monochromatic variation.

Information from  http://famouslogos.net/apple-logo/
 

A fashion company that specializes in making sportswear, Converse was created in 1908.   In 1917 the company started making shoes specifically for basketball players.  The first player to endorse the brand was Charles "Chuck" Taylor, who added his signature to the brand in 1920.  There are a few variations of the logo that are used for different departments of the company but the designer Jim Labadini can take credit for the design of the "chevron and star" logo.   The brand is still very popular, and my dad who grew up in the 50's and 60's still talks about the pair of Chuck Taylor sneakers that he used to have when he was a boy.  The brand has been kept consistent which has most likely helped with the recognition of the brand. I tend to like things that are retro and while the brand may have been refurbished it still reminds me of something from a different generation.

Information from  http://famouslogos.net/converse-logo/

Monday, March 16, 2015

Coca-Cola Logococa cola old logo evolution history  The Coca Cola is a brand that is distributed all over the world and the logo that represents it is both popular and recognizable.  The Red that is used for the logo seems to be iconic and recognizable as well. The Oldest version of the logo was created by Frank Mason Robinson in 1885. The logo has remained consistent in font and color for the time the beverage has been available to the public. The brand has most likely helped the product gain recognition and popularity. There is something very nostalgic and memorable about the design, simply because of the antiques, posters and magazines that have been designed to help its popularity grow.
Ford Logo Evolution Old HistoryThe Ford logo is simple in design and font choice but it is one of the most recognizable car logos.  I don't know who designed the logo but Henry Ford founded the company in 1903.  The first Logo had a blockier font with a highly stylized border.  I like the first logo design, but from an efficiency standpoint it may have been difficult to put on the front of hundreds of cars.  The design went from one extreme to the other and by 1909 the logo had lost its stylized border and had become a simple cursive font inside quotes. The font would finally be put back inside a circle and the classic blue and white colors would be incorporated.  The final logo from 1976 has a modern 3D look to it, and it even looks shiny to the viewer.  The Logo has changed quite a bit over the years but it is still remained consistent enough for recognition to remain among the public.