Monday, March 23, 2015
One of the most recognizable logos ever created, the Apple logo has undergone some changes since its first variation. The first Apple logo was created by Ronald Wayne. The logo went from a highly detailed and somewhat old fashioned design to the far more simplified version which is more familiar to you and I. This new and colorful logo was created by Rob Janoff and the bands of color were meant to represent the use of colors in information technology. Finally the logo was altered to the variation that we see nowadays. The logo has gone through a few changes but with the exception of the first logo, the design has remained fairly consistent. I like that the new design has a slight 3D look to it, and while I am usually a fan of things that are very colorful, I actually like the more monochromatic variation.
Information from http://famouslogos.net/apple-logo/

A fashion company that specializes in making sportswear, Converse was created in 1908. In 1917 the company started making shoes specifically for basketball players. The first player to endorse the brand was Charles "Chuck" Taylor, who added his signature to the brand in 1920. There are a few variations of the logo that are used for different departments of the company but the designer Jim Labadini can take credit for the design of the "chevron and star" logo. The brand is still very popular, and my dad who grew up in the 50's and 60's still talks about the pair of Chuck Taylor sneakers that he used to have when he was a boy. The brand has been kept consistent which has most likely helped with the recognition of the brand. I tend to like things that are retro and while the brand may have been refurbished it still reminds me of something from a different generation.
Information from http://famouslogos.net/converse-logo/
Monday, March 16, 2015
The Chanel logo is most likely one of the most recognizable logos in the world of fashion. The company was started by Coco Chanel in 1909 and she also created the logo herself. The design is simple yet iconic and it has not changed at all since it was created which has help with recognition for the design. The black in the logo is meant to represents elegance. The Sans Serif font is a custom typeface and the two intertwined C's are extremely popular for anyone who can afford to wear the logo. I like the design because it is simple and can be incorporated into clothing, jewelry, shoes, letterheads, business cards, etc. with little difficulty. While black and white are the general colors I have seen it changed according to the product on which it is being placed.
(information from Famouslogos.net)
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