Monday, March 23, 2015


One of the most recognizable logos ever created, the Apple logo has undergone some changes since its first variation.  The first Apple logo was created by Ronald Wayne.  The logo went from a highly detailed and somewhat old fashioned design to the far more simplified version which is more familiar to you and I.  This new and colorful logo was created by Rob Janoff and the bands of color were meant to represent the use of colors in information technology.  Finally the logo was altered to the variation that we see nowadays.  The logo has gone through a few changes but with the exception of the first logo, the design has remained fairly consistent.  I like that the new design has a slight 3D look to it, and while I am usually a fan of things that are very colorful, I actually like the more monochromatic variation.

Information from  http://famouslogos.net/apple-logo/
 

A fashion company that specializes in making sportswear, Converse was created in 1908.   In 1917 the company started making shoes specifically for basketball players.  The first player to endorse the brand was Charles "Chuck" Taylor, who added his signature to the brand in 1920.  There are a few variations of the logo that are used for different departments of the company but the designer Jim Labadini can take credit for the design of the "chevron and star" logo.   The brand is still very popular, and my dad who grew up in the 50's and 60's still talks about the pair of Chuck Taylor sneakers that he used to have when he was a boy.  The brand has been kept consistent which has most likely helped with the recognition of the brand. I tend to like things that are retro and while the brand may have been refurbished it still reminds me of something from a different generation.

Information from  http://famouslogos.net/converse-logo/

Monday, March 16, 2015

Coca-Cola Logococa cola old logo evolution history  The Coca Cola is a brand that is distributed all over the world and the logo that represents it is both popular and recognizable.  The Red that is used for the logo seems to be iconic and recognizable as well. The Oldest version of the logo was created by Frank Mason Robinson in 1885. The logo has remained consistent in font and color for the time the beverage has been available to the public. The brand has most likely helped the product gain recognition and popularity. There is something very nostalgic and memorable about the design, simply because of the antiques, posters and magazines that have been designed to help its popularity grow.
Ford Logo Evolution Old HistoryThe Ford logo is simple in design and font choice but it is one of the most recognizable car logos.  I don't know who designed the logo but Henry Ford founded the company in 1903.  The first Logo had a blockier font with a highly stylized border.  I like the first logo design, but from an efficiency standpoint it may have been difficult to put on the front of hundreds of cars.  The design went from one extreme to the other and by 1909 the logo had lost its stylized border and had become a simple cursive font inside quotes. The font would finally be put back inside a circle and the classic blue and white colors would be incorporated.  The final logo from 1976 has a modern 3D look to it, and it even looks shiny to the viewer.  The Logo has changed quite a bit over the years but it is still remained consistent enough for recognition to remain among the public.
Angry Birds LogoThe Angry Birds logo is one of my favorite logos because of its creative and colorful design. The design was most likely designed to market towards children but the game is also very popular among adults.  The game was created by a Finnish computer game company called Rovio Entertainment Unlimited, and I while I am unsure who designed the logo, a designer or designers in the company may have created the logo.  More than three colors was definitely used in the design which isn't really a bad thing in this case since the design is meant to be appealing to a younger generation.  The font is very creative and bold.  I like that it looks almost like the font is the birds nest.  If the logo is kept the same it will help with recognition, but it is doubtful that people will forget the funny looking birds in the logo.
The Chanel logo is most likely one of the most recognizable logos in the world of fashion.  The company was started by Coco Chanel in 1909 and she also created the logo herself.  The design is simple yet iconic and it has not changed at all since it was created which has help with recognition for the design.  The black in the logo is meant to represents elegance.  The Sans Serif font is a custom typeface and the two intertwined C's are extremely popular for anyone who can afford to wear the logo.  I like the design because it is simple and can be incorporated into clothing, jewelry, shoes, letterheads, business cards, etc. with little difficulty.   While black and white are the general colors I have seen it changed according to the product on which it is being placed.

(information from Famouslogos.net) 

Cartoon Network LogoCartoon Network Old Logo EvolutionThe Cartoon Network Logo is one that most 90's kids will recognize without a problem.  The network and logo were introduced in 1992.  The current logo is pictured in the far left corner and was created by an Australian digital visual effects company called Animal Logic.  The font is a custom typeface that is San Serif.  The logo is very recognizable but I'm not sure how I feel about the original logo.  Each letter of the title is in a box and the entire logo has a stroke around it.  The font is a bold san serif font that stands out and makes an impression on the viewer.