Tuesday, May 5, 2015

Adobe LogoAdobe Old Logo EvolutionThe Adobe company was started in 1982 by John Warnock and Charles Geschke.  John Warnocks wife, Marva, designed the logo, but the logo has been modified to its current version which is red and white.  I do like the new logo more than the old one, but perhaps this is because it is brighter.  While the logos loosely resemble one another, they are still very different from one another. While this may have effected the logos recognition in the eye of the general public it doesn't seem to have effected to popularity of the company itself.

info from - http://famouslogos.net/adobe-logo/

Dolce Gabbana LogoThe Dolce and Gabbana logo, like many of fashion company logos,  is very simple in design.  Composed completely of type, the logo consists of a black san serif font on a white background. The company itself was founded by two Italians in 1985 and the company focuses on clothing and accessories.  I love fashion but sadly I am unfamiliar with this logo, unlike those who purchase products from the company.  It doesn't seem as though the logo has changed since the company was started which has most likely helped with the brands popularity and recognition.

info from - http://famouslogos.net/dolce-gabbana-logo/

Best Buy LogoBest Buy Logo Old EvolutionIn 1966 Richard M. Schulze started the Best Buy company, only at the time of its beginning the company was called, "The Sound of Music".  The current logo is simplistic and to the point.  Its bright colors make it stand out. While the logo is easy to remember, its design could be improved. The logo is meant to represent a company that sells its products for cheaper than other competitors and while the logo isn't necessarily cheap in design the typography could be improved.  This is one of those cases where the designers put very large font in a very small box.  With little breathing room the font becomes cramped.  The constant change of the logo design may have also effected branding recognition for the company.

info from - http://famouslogos.net/best-buy-logo/

Monday, May 4, 2015

John Deere Logo

A company that was founded back in 1839 the company continues to sell its machinery and provide jobs for people worldwide.  I am unsure how many changes the logo has undergone but the most recent logo was designed by Landor Associates in 2000.  Even though the logo may have changed over the years the brand is still very recognizable and alteration to the logo probably hasn't effected the popularity of the company.  While putting the logotype perfectly centered below the logo may not have been the best choice I do like the deer illustration.

info from -  http://famouslogos.net/john-deere-logo/
Girl Scout Logo

Most people are familiar with Girl Scouts because of there popular cookies, or maybe having once participated in girl scouts themselves. To be honest I knew about Girl Scouts but was unaware that they have a logo. Girl Scouts was started in June 1912 and the logo was designed by Saul Bass in 1978.  The logo was changed slightly in 2010 by the OCD agency but the logo has still remained about the same through the years.  While I find the illustration creative and interesting to look at due to its silhouettes, the placement of illustration and font is unsettling.  This is because the font seems to be sitting on an invisible line but the logo is just floating randomly.  With a different arrangement the design could be better.

info from - http://famouslogos.net/girl-scout-logo/
DC Logo

DC is a company that was founded in 1993, and focuses on providing shoes, attire, and accessories for snowboarding and skateboarding.  Even though the focus is to manufacture for participants of these sports, the clothing and shoes are worn by skateboarders and non-skaters alike. The brand is extremely recognizable and popular, especially among the younger generation. The company was started by Ken Block and Damon Way but I am unsure as to who designed the logo. While the logo does often change color according to the clothing or shoes that it is put on the shape and logo design has remained consistent and recognizable.

Info from - http://famouslogos.net/dc-logo/  
The Fox Racing logo is one of my favorite logos.  It is associated with BMX, motorcross, mountain biking, wakeboarding, and surfing.  The logo is simple and memorable and one of the reasons for its success is most likely how it can be used in so many applications.  I usually see the logo on dirt-bikes or helmets but the company also makes a clothing line as well.  The products are popular with both men and women.  The brand looks great on just about anything and while it is sometimes seen with different colors it has remained consistent through the years.  

Info from -http://famouslogos.net/fox-racing-logo/