Branding
Tuesday, May 5, 2015
Nickelodeon is a cable television network for Children and teens. The network was started in 1979, and since then the branding has gone through a few changes. The splash emblem wasn't used until 1984. This variation of the logo was designed by Tom Corey and Scott Nash. The current logo is a still has the familiar orange color but the splash shape has been removed. The newer logo is better because the font still has the same friendly appearance but it isn't being crammed into a shape.
Info from - http://famouslogos.net/nickelodeon-logo/
In 1934 DC comics was founded by Malcolm Wheeler-Nicholson. The current logo was created by a brand consultancy firm called Landor Associates. DC comics have been around for quite some time. Unfortunately, a consistent logo design has not. There are so many different variations that brand recognition is lacking. Out of all the logos I do like the newest the best, simply because it isn't inside a circle. For some reason the circle design reminds me of something that would going on the side of a pair of sneakers. This is probably because one of the logos for Converse is round with a star in the center.
info from - http://famouslogos.net/dc-comics-logo/
I'm not sure why but when the design came out it took me a while to realize that the logo is actually a U and an A put together. The company itself began in 1996, and provides a wide array of clothing and accessories, usually used for sports. The logo is made of a custom typeface. The emblem and the font are both nice and work well together, but I'm not sure that such a large emblem should be sitting on top of a much smaller font. The designer probably could have found a different way to position the font. Other than this the logo looks very nice.
info from - http://famouslogos.net/under-armour-logo/
The restaurant Kentucky Fried Chicken was started by Colonial Sanders in 1951. I am uncertain who designed the logo but it seems it has always had the face of the Colonial in it. The logo has undergone some changes since the company was started in 1951 but has still remained recognizable. The logo that is in use now was created in 2007 by a branding agency called Tesser. The font in to logo has changed a few times and the title of the establishment was shorted to KFC so that the word "fried" would no longer be in the logo. I remember being surprised when the logo was changed to a more simple vector illustration after being used to the 1997 logo for so long.
info from - http://famouslogos.net/kfc-logo/
I tend to gravitate towards the logos of classic rock bands because the designs are often creative and very stylized which makes them all the more interesting to look at. This logo is for the band Van Halen which was started in 1972 in California. The logo was seen on the cover of the band debut album but since then has had some changes made to it. At one point the wings on either side of the logo were replaced by rings. These changes were made when one of the band members left and was replaced by someone else, but the logo was later changed back to its original form.
Info from - http://famouslogos.net/van-halen-logo/
Metallica is a popular heavy metal band that was started in 1981. While I don't listen to their music I do like their logo. The M and the A make the logo interesting to look at, plus this is one of the few logos for a band that I have written about, that only uses font for their logo. The logo was created in the 1980s when the band was first starting out. I don't know who designed the logo though. In my opinion the logo seemed ahead of its time when it was created in the 80's. This is because it looks like something you would see nowadays.
info from - http://famouslogos.net/metallica-logo/
I personally really like the Disney logo. My only concern is that the smaller font is sitting below a much larger font. The smaller font doesn't really look like it is being squished by the larger font because it still has plenty of room to breath. The font for Walt Disney is Based of the signature of Walt Disney and this aspect of the logo is one that I like because it is recognizable no matter where it is. The font has also remained the same through the years which helps with recognition of the brand. The blue logo that is pictured above is the logo that I remember most as I grew up in the 90s watching that logo pop up on the screen every time I watched Winnie the Pooh. The font hasn't changed much over the years but the castle has changed a lot. The castle pictured above was later replaced for a more realistic one.
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